MARCO SCACCHI.

Market & Competitive Intelligence
Win Loss Analytics
Data Analytics
Insights

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I am a Competitive/Market Intelligence & Data Analytics professional skilled at turning structured and unstructured data into actionable insights. My strength lies in blending quantitative and qualitative analysis into clear storytelling narratives that highlight drivers, risks, and opportunities, driving pipeline growth, product strategy, and enhancing client engagement.

Expertise: Competitive intelligence & strategy (win/loss analytics, benchmarking, market mapping) and data analytics (descriptive statistics, predictive forecasting, regression, clustering, text mining).

Industry Experience: Mobile apps & digital advertising, FMCG, automotive, travel, banking, fintech/crypto, healthcare, mobility, and gaming — demonstrating agility in transferring insights across diverse verticals.

Impact: Beyond analysis, I bring strong storytelling skills, with experience briefing leadership teams and presenting at events. I have consistently been recognized for clarity and impact, with work praised by clients as “a rare example of concise, precise, and intensely readable analysis”.

Outcomes: Insights support commercial impact (e.g., $140K pipeline contribution from a single strategic insights presentation at a flagship conference), guide product development, and equip sales teams to win faster and smarter through win/loss analysis, competitive intelligence and data storytelling.

Core Skills & Tools: Tableau, Power BI, Python, R, SQL, Excel, Keynote, CI frameworks (market mapping, benchmarking, sales battlecards, competitor profiling), win/loss analysis, forecasting, text analytics, sentiment analysis, topic modelling, regressions, segmentation, clustering, macroeconomic and policy trend analysis, crafting impactful visuals, public speaking, data storytelling, strategic recommendations, stakeholder management.

EXPERIENCEO

Professional Experience

Sensor Tower

Senior Data & Insights Analyst

(Mar 2023 - Jul 2025)

Mobile Data & Insights Analyst

(Apr 2021 - Feb 2023)

Translated app, market, and advertising data into narratives, blending quantitative data (downloads, usage, churn, IAP revenue, ad spend, ad creatives text, user reviews) with qualitative data (competitor moves, policy changes, macro trends), exploring drivers, risks, and opportunities.
Worked with Sales & Marketing to produce ~3–4 in-depth client-facing reports and analyses per month, among the most-read assets in client newsletters, strengthening retention and supporting new business — including a $140K pipeline contribution from a single strategic insights presentation.
Acted as the go-to insights lead for flagship events (MWC Barcelona, APS London & Berlin, META, Microsoft), with client leaders — including Spotify’s former Chief Economist — praising the work as “a rare example of concise, precise, and intensely readable analysis,” enhancing Sensor Tower’s executive-level credibility.
Consistently recognized for the clarity, engagement, and quality of insights, described by colleagues and clients as “top,” “strategic-level,” and “making us look smarter,” driving adoption of insights across internal and external stakeholders.
Conducted analyses across a wide range of verticals across EMEA and the US — including automotive, gaming, dating, banking, crypto, retail/FMCG, healthcare, fashion, and furniture — providing insights that strengthened client relationships.
Applied advanced analytics in Python and R (forecasting, regression, clustering, text mining) to uncover patterns in user reviews, ad creatives, and performance metrics, generating novel insights that shaped client strategies across industries.

dunnhumby

Senior Competitive Intelligence Analyst & Win/Loss Analytics Lead

(Sep 2017 - Mar 2021)

Scaled dunnhumby’s global Competitive Intelligence function from inception into a trusted partner for strategy, product, and commercial teams.
Designed a global win/loss analysis program, capturing client and sales input through surveys and interviews to uncover win/loss drivers; findings were synthesized into insights shared via interactive dashboards, quarterly presentations, and leadership events to inform sales strategy, account targeting, and product development.
Leveraged CI and win/loss insights to redesign the global target account list, reducing unqualified targets by 80% and enabling sales to prioritize high-value opportunities with stronger pipeline focus.
Created a suite of CI deliverables — landscapes, matrices, battlecards, profiles, and market maps — that became core tools for commercial teams, strengthening client engagement and supporting deal wins.
Partnered with leadership on the annual strategy deck/analysis, embedding CI insights into long-term business priorities and strategic planning.
Monitored macroeconomic indicators and competitor activity, delivering strategic recommendations that strengthened leadership decision-making and competitive positioning.
Managed CI vendor relationships and budgets (e.g., Gartner, Forrester), negotiating contracts and renewals to achieve cost savings.
Represented CI at industry events (NRF) and presented findings at internal leadership events, boosting CI visibility and influence.

m-brain

External Consultant

(Sep 2017 - Jan 2018

Research & Competitive Intelligence Analyst

(Sep 2016 - Sep 2017)

Led two long-term Competitive Intelligence projects for KPMG, managing two analysts, reviewing outputs, and delivering daily market insights — with the KPMG Global team commending the quality and consistency of the work.
Provided market research and consulting across several verticals, including construction, aerospace, insurance, and healthcare combining data analysis with competitive intelligence and strategic recommendations.
Delivered client-facing research, decks, and presentations.

Thales Alenia Space

Market Intelligence Analyst, Aerospace

Fixed Contract

(Jan 2016 - Aug 2016)

Conducted regression-based pricing analysis to estimate competitors’ satellite construction costs.
Contributed to the development of a centralized competitive intelligence database.
Produced market intelligence reports and presentations.

PORTFOLIO

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